Some years ago the community of Milk River undertook the task of selling itself to the larger world. It had an organized schedule of TV and print ads, billboards, and the like. If a business sees the need to advertise (and almost all do) they may go about setting up a plan on where to spend their money in the most productive manor- The Marketing Plan.
Now keeping in mind these two points, is it possible for the Crowsnest Pass to do the same? Set up an organized plan of where and how to spend dollars most effectively in the world at large to produce the desired results of increasing the flow of people ( tourist and resident alike) as well as business to our area. Of course it is, and we should.
There have been several studies identifying businesses that could be encouraged to set up shop in our area. Now is the time to use that information as well as input from local groups such as Community Futures, The Chamber of Commerce and individuals to create a Marketing Plan that show first and foremost that the Crowsnest Pass is open for business and it wants you. But planning is not enough, that plan must be implemented as soon as it is ready, strictly carried out, and the evaluated. Time is of the essences.
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